Sure, everyone and their grandma has a smartphone nowadays. That kid on the bus doesn’t look a day over six—what’s he doing with an iPhone? You don’t know, but for some reason, you’re almost used to it. And at some point, apart from rolling your eyes, you start rolling with it, too. It’s the program. You’re getting with it.
Except, while it’s becoming an everyday occurrence to you, there’s still the other half (so to speak; it is significantly larger than a half) whose fingers are not permanently glued to their smartphones. A study, however, shows that by the year 2020—they will be. That’s just five years away. Think about it.
More Than Two Thirds of the World Owning a Smartphone
As technology advances (and we read about new and improved AI’s on the daily which must mean that the progress of technology really is skyrocketing) and smartphones on the whole get increasingly cheaper, by 2020 70 percent of the entire world’s population will own a smartphone, according to a study conducted by Ericsson.
The study maintains that every year till 2020, mobile traffic will grow by an overwhelming 55 percent per year and that by the time we reach that fateful hour, 90 percent of the world will have been covered by mobile broadband networks.
As smartphones become more affordable, the majority of new users will surge from countries located in the Middle East, Africa and the Asia Pacific region, constituting 80 percent of the entire bulk of new smartphone subscriptions.
Mobile Phone Market Expansion
The expansion plan seems to be right on schedule as it’s been known giants like Microsoft, Nokia and even Blackberry have been focusing their attention on these developing markets lately with their attractive offer of low-end devices. Combined with the efforts of Facebook’s Internet.org and Google’s Project Loon, the data Ericsson has come up with seem like a very likely prognosis.